Further thoughts on the concept of premium.

"A premium car is tricky," said motoring broadcaster Steve Berry when we asked exactly what might define a premium car. "I suppose it's very different from saying a car is a classic. For instance I would say that Giugaro's design and its innovative manufacture for the original Fiat Panda qualifies it as a classic but its certainly not a premium car." And he's right. Whilst design plays a part, some of the most innovative designs have steered well clear of the P-word. Take a look at the Mini for Read more [...]

What defines a premium vehicle in 2013?

Sam Skelton tackles the burning question of what defines a premium car. Defining a premium vehicle used to be easy. Not only was it a product from a well-respected manufacturer of large and prestigious products, but the car itself would tend to be larger and more expensive than the norm. Small executive cars such as BMW’s 3 Series changed all that – they demonstrated that a premium brand can be extended downward with – provided the car met the brand’s core values – little detriment Read more [...]