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	<title>From The Captain&#039;s Chair &#187; Sir William Lyons Award</title>
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		<title>Further thoughts on the concept of premium.</title>
		<link>https://www.fromthecaptainschair.co.uk/2013/09/25/further-thoughts-on-the-concept-of-premium/</link>
		<comments>https://www.fromthecaptainschair.co.uk/2013/09/25/further-thoughts-on-the-concept-of-premium/#comments</comments>
		<pubDate>Wed, 25 Sep 2013 19:05:39 +0000</pubDate>
		<dc:creator>Sam Skelton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Sir William Lyons Award]]></category>
		<category><![CDATA[#PremCar2013]]></category>
		<category><![CDATA[#SWL2013]]></category>
		<category><![CDATA[Award]]></category>
		<category><![CDATA[Berry]]></category>
		<category><![CDATA[Brewer]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[Lyons]]></category>
		<category><![CDATA[Mike]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Sir]]></category>
		<category><![CDATA[Steve]]></category>
		<category><![CDATA[William]]></category>
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		<guid isPermaLink="false">http://www.fromthecaptainschair.co.uk/?p=832</guid>
		<description><![CDATA["A premium car is tricky," said motoring broadcaster Steve Berry when we asked exactly what might define a premium car. "I suppose it's very different from saying a car is a classic. For instance I would say that Giugaro's design &#8230; <a href="https://www.fromthecaptainschair.co.uk/2013/09/25/further-thoughts-on-the-concept-of-premium/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Premium cars: An analysis</title>
		<link>https://www.fromthecaptainschair.co.uk/2013/09/23/premium-cars-an-analysis/</link>
		<comments>https://www.fromthecaptainschair.co.uk/2013/09/23/premium-cars-an-analysis/#comments</comments>
		<pubDate>Mon, 23 Sep 2013 19:20:57 +0000</pubDate>
		<dc:creator>Sam Skelton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Sir William Lyons Award]]></category>
		<category><![CDATA[#PremCar2013]]></category>
		<category><![CDATA[#SWL2013]]></category>
		<category><![CDATA[Benz]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Driving]]></category>
		<category><![CDATA[Machine]]></category>
		<category><![CDATA[Mercedes]]></category>
		<category><![CDATA[motorsport]]></category>
		<category><![CDATA[Ultimate]]></category>

		<guid isPermaLink="false">http://www.fromthecaptainschair.co.uk/?p=825</guid>
		<description><![CDATA[The future of the premium car is in doubt. Or at least, the definition of premium is going to change. We can talk about the dealership experience as long as we like. But let’s be honest, in years to come &#8230; <a href="https://www.fromthecaptainschair.co.uk/2013/09/23/premium-cars-an-analysis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What defines a premium vehicle in 2013?</title>
		<link>https://www.fromthecaptainschair.co.uk/2013/09/16/what-defines-a-premium-vehicle-in-2013/</link>
		<comments>https://www.fromthecaptainschair.co.uk/2013/09/16/what-defines-a-premium-vehicle-in-2013/#comments</comments>
		<pubDate>Mon, 16 Sep 2013 17:55:50 +0000</pubDate>
		<dc:creator>Sam Skelton</dc:creator>
				<category><![CDATA[Feature Articles]]></category>
		<category><![CDATA[Sir William Lyons Award]]></category>
		<category><![CDATA[#PremCar2013]]></category>
		<category><![CDATA[#SWL2013]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[Bentley]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Dacia]]></category>
		<category><![CDATA[Guild]]></category>
		<category><![CDATA[Infiniti]]></category>
		<category><![CDATA[Jaguar]]></category>
		<category><![CDATA[Lexus]]></category>
		<category><![CDATA[Lyons]]></category>
		<category><![CDATA[Mercedes]]></category>
		<category><![CDATA[Model S]]></category>
		<category><![CDATA[Motoring]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Rolls Royce]]></category>
		<category><![CDATA[Sandero]]></category>
		<category><![CDATA[Sir]]></category>
		<category><![CDATA[Tesla]]></category>
		<category><![CDATA[Vehicle]]></category>
		<category><![CDATA[William]]></category>
		<category><![CDATA[Writers]]></category>

		<guid isPermaLink="false">http://www.fromthecaptainschair.co.uk/?p=811</guid>
		<description><![CDATA[Sam Skelton tackles the burning question of what defines a premium car. Defining a premium vehicle used to be easy. Not only was it a product from a well-respected manufacturer of large and prestigious products, but the car itself would &#8230; <a href="https://www.fromthecaptainschair.co.uk/2013/09/16/what-defines-a-premium-vehicle-in-2013/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>https://www.fromthecaptainschair.co.uk/2013/09/16/what-defines-a-premium-vehicle-in-2013/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Sir William Lyons Award 2012 pt.2: What makes a car or motorcycle iconic?</title>
		<link>https://www.fromthecaptainschair.co.uk/2012/12/27/sir-william-lyons-award-2012-pt-2/</link>
		<comments>https://www.fromthecaptainschair.co.uk/2012/12/27/sir-william-lyons-award-2012-pt-2/#comments</comments>
		<pubDate>Thu, 27 Dec 2012 22:57:30 +0000</pubDate>
		<dc:creator>Sam Skelton</dc:creator>
				<category><![CDATA[Sir William Lyons Award 2012]]></category>

		<guid isPermaLink="false">http://www.fromthecaptainschair.co.uk/?p=796</guid>
		<description><![CDATA[Icon. Let’s be honest, it’s a word which has lost a lot of its meaning in recent years. Everything from the Mini to the TomTom satnav has been lauded as iconic by somebody, and whilst the Mini is a clear &#8230; <a href="https://www.fromthecaptainschair.co.uk/2012/12/27/sir-william-lyons-award-2012-pt-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Sir William Lyons Award 2012 pt.1: Interview – Richard Gunn</title>
		<link>https://www.fromthecaptainschair.co.uk/2012/12/27/sir-william-lyons-award-2012-pt-1-interview-richard-gunn/</link>
		<comments>https://www.fromthecaptainschair.co.uk/2012/12/27/sir-william-lyons-award-2012-pt-1-interview-richard-gunn/#comments</comments>
		<pubDate>Thu, 27 Dec 2012 22:57:15 +0000</pubDate>
		<dc:creator>Sam Skelton</dc:creator>
				<category><![CDATA[Sir William Lyons Award 2012]]></category>

		<guid isPermaLink="false">http://www.fromthecaptainschair.co.uk/?p=790</guid>
		<description><![CDATA[Quietly contemplating a Peroni, the Nation’s Favourite Motoring Expert is sitting opposite me in the beer garden of the Cuckoo; his SAAB 900 Turbo making my Montego look decidedly low-rent in the yuppie corner of the car park. Richard Gunn &#8230; <a href="https://www.fromthecaptainschair.co.uk/2012/12/27/sir-william-lyons-award-2012-pt-1-interview-richard-gunn/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>https://www.fromthecaptainschair.co.uk/2012/12/27/sir-william-lyons-award-2012-pt-1-interview-richard-gunn/feed/</wfw:commentRss>
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