Premium cars: An analysis

The future of the premium car is in doubt. Or at least, the definition of premium is going to change. We can talk about the dealership experience as long as we like. But let’s be honest, in years to come that won’t be relevant. The original article raises an intriguing point; alluding to younger professionals’ apathy towards car ownership. A core brand design philosophy is a wise move for companies seeking to maintain a distinctive appeal, but will become increasingly irrelevant in a Read more [...]