What defines a premium vehicle in 2013?
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Sam Skelton tackles the burning question of what defines a premium car.
Defining a premium vehicle used to be easy. Not only was it a product from a well-respected manufacturer of large and prestigious products, but the car itself would tend to be larger and more expensive than the norm. Small executive cars such as BMW’s 3 Series changed all that – they demonstrated that a premium brand can be extended downward with – provided the car met the brand’s core values – little detriment Read more [...]